“Marketing to the ageing” – this segment of the population continues to perplex F&B companies which have seen their share of marketing mistakes, as well as successes. Published in Retail Asia, February 2014.
“Taking a big bite out of snacks” – as consumers’ eating patterns evolved in the snack category with more looking for healthier snacks, snack producers have up the ante to offer products that meet their needs. Published in Retail Asia, Aug 2014.
“The growth of private brands” – there is a growing demand for less expensive products and generic- or store-branded items are fulfilling this need. Published in Retail Asia, July 2014.
“Green revolution dictates packaging innovation” – there are a number of trends including going green that are driving packaging innovation in the F&B sector. Published in Retail Asia, Sept 2013.
Eleanor Yap 